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Marketing
Marketingmanagement
16,766
Marketing management
16,072
Environmental management
14,031
Umweltmanagement
14,024
Theorie
4,178
Theory
4,177
Nachhaltige Entwicklung
3,437
Sustainable development
3,370
Deutschland
3,191
Germany
3,030
Consumer behaviour
2,863
Konsumentenverhalten
2,863
Corporate Social Responsibility
2,851
Corporate social responsibility
2,812
Umweltbezogenes Management
2,451
Unternehmenserfolg
2,240
Nachhaltigkeit
2,238
Firm performance
2,225
Umweltpolitik
2,134
USA
2,102
United States
2,053
Environmental policy
2,016
Innovation
1,986
Beziehungsmarketing
1,889
Relationship marketing
1,887
Sustainability
1,830
Strategisches Management
1,767
Lieferkette
1,724
Supply chain
1,724
Strategic management
1,462
KMU
1,408
SME
1,408
Brand management
1,375
Markenführung
1,375
Umweltschutz
1,292
Welt
1,279
World
1,279
Online-Marketing
1,131
Umweltbelastung
1,121
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Undetermined
804
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238
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Book / Working Paper
2,409
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1,113
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41
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Article in journal
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225
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Aufsatzsammlung
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Bibliografie enthalten
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Bibliography included
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Aufsatz im Buch
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Book section
160
Graue Literatur
147
Non-commercial literature
147
Case study
102
Fallstudie
102
Konferenzschrift
80
Ratgeber
66
Glossar enthalten
61
Glossary included
61
Guidebook
61
Conference proceedings
48
Arbeitspapier
38
Working Paper
38
Handbook
34
Handbuch
34
Fallstudiensammlung
26
Bibliografie
20
Dissertation u.a. Prüfungsschriften
20
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20
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15
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12
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11
Conference paper
9
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English
2,429
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1,080
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9
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9
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1
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1
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1
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1
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1
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Kotler, Philip
80
Meffert, Heribert
44
Kirchgeorg, Manfred
28
Bruhn, Manfred
25
Kerin, Roger A.
23
Armstrong, Gary
21
Keller, Kevin Lane
21
Pepels, Werner
20
Hartley, Steven W.
19
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Belz, Frank
11
Burmann, Christoph
11
Homburg, Christian
11
Kleinaltenkamp, Michael
10
Tomczak, Torsten
10
Backhaus, Klaus
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Runia, Peter
9
Sheth, Jagdish N.
9
Aaker, David A.
8
Kitchen, Philip J.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Ahlert, Dieter
7
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
Kreutzer, Ralf T.
7
McDonald, Malcolm
7
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Institution
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
10
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
American Management Association
4
Edward Elgar Publishing
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachhochschule Reutlingen / European School of Business
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Arthur D. Little International Inc. <Wiesbaden>
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Berliner Wissenschafts-Verlag
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Technische Universität <München> / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
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Published in...
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SpringerLink / Bücher
68
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
32
European journal of marketing : EJM
22
Springer eBook Collection
22
Journal of marketing management : MM
21
Journal of strategic marketing
20
Gabler Edition Wissenschaft
18
Journal of marketing
18
Springer eBook Collection / Business and Economics
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Marketing intelligence & planning
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Springer eBook Collection / Business and Management
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Schriften zu Marketing und Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
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Source
All
ECONIS (ZBW)
3,383
USB Cologne (EcoSocSci)
178
USB Cologne (business full texts)
2
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1
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
Saved in:
2
Ökologische Senkrechtstarter : die Studie zu grünen Markterfolgen
Knell, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10000373886
Saved in:
3
Marketing management and the behavioral environment
Bliss, Perry
-
1970
Persistent link: https://www.econbiz.de/10000576328
Saved in:
4
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
5
The business and marketing environment
Palmer, Adrian
;
Hartley, Bob
-
1999
-
3rd ed
Persistent link: https://www.econbiz.de/10001354944
Saved in:
6
Enviropreneurial marketing in greening corporate activities : evidence from four Chinese green firms
Song-Turner, Helen
;
Polonsky, Michael J.
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 506-531
Persistent link: https://www.econbiz.de/10011588526
Saved in:
7
Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat
;
Xiong, Guiyang
- In:
Journal of business research : JBR
86
(
2018
),
pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
Saved in:
8
Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet
;
Wismantoro, Yohan
; …
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
Saved in:
9
Green marketing management
Dahlstrom, Robert
-
2011
-
Internat. ed.
Persistent link: https://www.econbiz.de/10009553988
Saved in:
10
Gap analysis of green hotel marketing
Chan, Eric S. W.
- In:
International journal of contemporary hospitality management
25
(
2013
)
7
,
pp. 1017-1048
Persistent link: https://www.econbiz.de/10010194914
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