Gap analysis of green hotel marketing
Eric S. W. Chan
| Year of publication: |
2013
|
|---|---|
| Authors: | Chan, Eric S. W. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 25.2013, 7, p. 1017-1048
|
| Subject: | Green marketing | Hotels | Gap analysis | Perceptions | Marketing | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | USA | United States | Umweltmanagement | Environmental management | Öko-Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194914