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Relationship marketing and distribution channels

Weitz, Barton A.; Jap, Sandy D. - In: Handbook of relationship marketing, (pp. 209-244). 2000

Persistent link: https://www.econbiz.de/10001559319

Handbook of marketing

Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.

Persistent link: https://www.econbiz.de/10000322189

Make-or-buy decisions : vertical integration and marketing productivity

Anderson, Erin; Weitz, Barton A. - 2009

Persistent link: https://www.econbiz.de/10003836373

The American Marketing Association definition of marketing : moving from lagging to leading indicator

Ringold, Debra Jones; Weitz, Barton A. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 251-260

Persistent link: https://www.econbiz.de/10003672142

Reflections on editing Journal of Marketing Research, 1992 - 1994

Weitz, Barton A. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 116-119

Persistent link: https://www.econbiz.de/10010348992

Vertical relationships in distribution channels : a marketing perspective

Weitz, Barton A.; Wang, Qiong - In: The antitrust bulletin : the journal of American and … 49 (2004) 4, pp. 859-876

Persistent link: https://www.econbiz.de/10002675813

Electronic retailing : market dynamics and entrepreneurial opportunities

Weitz, Barton A. - In: Entrepreneurship and economic growth in the American economy, (pp. 209-232). 2000

Persistent link: https://www.econbiz.de/10001617476

Handbook of marketing

Weitz, Barton A. (contributor); Wensley, Robin (contributor) - 2002 - Online-Ausg.

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change

Persistent link: https://www.econbiz.de/10013207899

Strategic marketing : planning, implementation, and control

Weitz, Barton A. (contributor) - 1984 - 1. [Dr.].

Persistent link: https://www.econbiz.de/10004622189

Handbook of marketing

Weitz, Barton A. (contributor) - 2002

Persistent link: https://www.econbiz.de/10004725352