Narrow search
Showing 1 - 10 of 17
Cover Image
Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2006
Persistent link: https://www.econbiz.de/10003371678
Cover Image
Does the marketing curriculum reflect the importance of services marketing for practitioners?
Hilton, Toni; Hughes, Tim; McDowell, Raymond - In: The marketing review 7 (2007) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10003501557
Cover Image
Reflecting on experiential learning in marketing education
Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
Cover Image
Business-to-business (industrial) marketing ethics
Brennan, Ross - In: The SAGE handbook of marketing ethics, (pp. 238-247). 2021
Persistent link: https://www.econbiz.de/10012306064
Cover Image
Managing inter-firm adaptation processes : an examination of case study evidence from the European telecommunications industry
Brennan, Ross; Turnbull, Peter W. - In: Newer insights into marketing : cross-cultural and …, (pp. 9-27). 2016
Persistent link: https://www.econbiz.de/10011584112
Cover Image
Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Harker, Michael; … - 2019 - Fourth edition
Persistent link: https://www.econbiz.de/10011871887
Cover Image
Guest editorial: understanding marketing innovativeness in Asia : a research agenda
Abosag, Ibrahim; Brennan, Ross - In: Asian business & management 16 (2017) 4/5, pp. 212-225
Persistent link: https://www.econbiz.de/10011815922
Cover Image
Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul - 2002
Persistent link: https://www.econbiz.de/10001679760
Cover Image
Marketing simulation games : student and lecturer perspectives
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 7, pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
Cover Image
Educating tomorrow's marketers
Brennan, Ross (contributor) - 2010
Persistent link: https://www.econbiz.de/10009157188