Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1 Base-of-the-pyramid markets and the need for frugal innovation; 2 Critical reflections on the state of innovation research; 3 Mapping NPDP for frugal innovation; 4 Prime Cookstoves: cooking...

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...