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The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions from a Comprehensive Review of the Empirical Literature
McClaren, Nicholas - In: Journal of Business Ethics 112 (2013) 1, pp. 101-125
the recent conceptual and empirical literature provides insight into the extent and the direction of this knowledge …
Persistent link: https://www.econbiz.de/10010868354
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Geschichte der handels- und absatzwirtschaftlichen Literatur
Leitherer, Eugen - 1961
Persistent link: https://www.econbiz.de/10000416073
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Brands on a wet, black bough : marketing the masterworks of modernism
Brown, Stephen - In: Arts and the market 5 (2015) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel; Simakova, Elena - In: Expanding disciplinary space : on the potential of …, (pp. 139-155). 2013
Persistent link: https://www.econbiz.de/10010199657
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Der Einfluss von Literaturkritik auf den Absatz von Publikumsbüchern
Kerstan, Wendy - 2006
Persistent link: https://www.econbiz.de/10003367673
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Marketing in Schöngeistigem : eine inhaltsanalytische Spurensuche ; Peter Hammann zum Geburtstag
Welling, Michael (contributor) - 2003
Persistent link: https://www.econbiz.de/10004783665
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A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A. - In: Journal of macromarketing 41 (2021) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10012485417