Critical brand poetics : "from the m at the end of the earth"
Roel Wijland; Cliff Fell
| Year of publication: |
2009
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|---|---|
| Authors: | Wijland, Roel ; Fell, Cliff |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 745-761
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| Subject: | McDonald's Corporation | Marketing | Markenimage | Brand image | Markenartikel | Brand | Literatur | Literature | Ästhetik | Aesthetics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886237