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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10004015361
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An empirical overview of marketing by retailing organisations
Greenley, Gordon E. - In: The service industries journal 8 (1988) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10001050881