Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Effect of Retail Store Env...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
Beziehungsmarketing
87
Relationship marketing
87
Consumer behaviour
46
Konsumentenverhalten
46
Marketing management
42
Marketingmanagement
42
Kundenwert
41
Customer value
38
USA
29
United States
29
Theorie
28
Theory
28
Firm performance
21
Marktforschung
21
Indien
19
Unternehmenserfolg
19
India
18
Customer satisfaction
17
Kundenzufriedenheit
17
Marketingforschung
17
Market research
16
Brand management
14
Markenführung
14
Marketing theory
14
Marketingtheorie
14
Messung
14
Measurement
13
Performance measurement
13
Performance-Messung
13
International marketing
12
Internationales Marketing
12
Kundenmanagement
12
B-to-B-Marketing
11
Business-to-business marketing
11
Einzelhandel
11
Emerging economies
11
Lieferantenmanagement
11
Retail trade
11
Schwellenländer
11
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
CD-ROM, DVD
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
15
Author
All
Kumar, V.
15
Petersen, J. Andrew
2
Shah, Denish
2
Aaker, David A.
1
Day, George S.
1
Jayachandran, Satish
1
Keller, Kevin Lane
1
Kotler, Philip
1
Krasnikov, Alexander
1
Kushwaha, Tarun
1
Lemon, Katherine N.
1
Luo, Anita
1
McAlister, Leigh
1
Nagpal, Anish
1
Reibstein, David J.
1
Venkatesan, Rajkumar
1
Winer, Russell S.
1
Zhang, Xi Alan
1
more ...
less ...
Published in...
All
Journal of marketing
7
International journal of forecasting
2
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
Palgrave Executive Essentials
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
2
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
3
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
4
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
5
Intelligent marketing : employing new-age technologies
Kumar, V.
-
2021
Persistent link: https://www.econbiz.de/10012583692
Saved in:
6
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
8
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
9
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
10
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
