Considers the relationship between the perceived quality of discussion within a group and that group′s performance on a marketing decision‐making game. Reviews the relevant literature and discusses an instrument for the measuring of perceived quality of discussion within a decision‐making...

Little research has been done on the impact of social decision schemes on group process variables. Green and Taber created a self‐report scale to provide five measures of the group process. These measures deal with the descriptions of an individual’s behaviour as well as others’ behaviour...

Describes how disciplinary surveys conducted in the USA and South Africa reveal some interesting comparisons. Also how concentration strategies can assist targeting, marketplace production and assess market sales situations.