The study has evaluated which are the most relevant factors that determine that a small farmer switch marketing …

The growing retail desire for exclusive and specialized food products offers new marketing opportunities for small and … their unique products. This publication addresses two major trends changing retail food marketing—a move toward … differentiation as a marketing strategy and a simultaneous shift towards vertical integration between food suppliers and buyers. It …

One of the key challenges that small farmers face is marketing their products. National and international markets are …. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to … received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23 …

marketing research can play in enhancing farm gate prices. Marketing research is imperative given the yearly experiences of the … small farmers in marketing their products. The outcome of efforts of the farmers has overtime not translated in to …