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Grundlagen des Marketing

Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.

Persistent link: https://www.econbiz.de/10003376374

Grundlagen des Marketing

Kotler, Philip; Armstrong, Gary; Wong, Veronica; … - 2011 - 5., aktualisierte Aufl.

Persistent link: https://www.econbiz.de/10008657112

Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing

Saunders, John A.; Wong, Veronica - In: European journal of marketing : EJM 45 (2011) 4, pp. 484-512

Persistent link: https://www.econbiz.de/10009010643

Grundlagen des Marketing

Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.

Persistent link: https://www.econbiz.de/10001692370

The specification of aggregate market models

Saunders, John A. - In: European journal of marketing : EJM 21 (1987) 2

Persistent link: https://www.econbiz.de/10001072523

Manoeuvring towards research decline

Saunders, John; Wong, Veronica - In: European Journal of Marketing 45 (2011) 4, pp. 484-512

Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between 1964 and 2008, focusing on how public policy intervention in the assessment and funding of academic research has influenced Britain's relative productivity in the world's...

Persistent link: https://www.econbiz.de/10014722726