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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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Do logistics and marketing understand each other? : an empirical investigation of the interface activities between logistics and marketing
Lynch, J.; Whicker, L. - In: International journal of logistics : research and … 11 (2008) 3, pp. 167-178
Persistent link: https://www.econbiz.de/10003742313
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Special issue: International and interdisciplinary perspectives in contemporary marketing
2015
Persistent link: https://www.econbiz.de/10011317316
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Interdisciplinary education for global strategy
Bandyopadhyay, Jayanti; Coleman, Linda J.; DeWolfe, Scott - In: Advances in competitiveness research : ACR 21 (2013) 1/2, pp. 46-60
Persistent link: https://www.econbiz.de/10010240576
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Buchmarketing intermedial und multidisziplinär
Kaufmann, Vincent - In: Vermarktungsstrategien für das Buch im multimedialen …, (pp. 1-13). 2015
Persistent link: https://www.econbiz.de/10010496202
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Advertising in Contemporary Consumer Culture
De Burgh-Woodman, Helene - 2018
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have...
Persistent link: https://www.econbiz.de/10012396423
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An interdisciplinary view of marketing ethics
Mahr, Dominik; C̆aić, Martina - In: The SAGE handbook of marketing ethics, (pp. 58-73). 2021
Persistent link: https://www.econbiz.de/10012304705
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Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina (ed.) - Stereotypen und Wissensrepräsentationen in Marketing … - 2019
Persistent link: https://www.econbiz.de/10013432118
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Editorial: Interdisciplinary research in services marketing
Christofi, Michael; Kvasova, Olga; Hadjielias, Elias - In: Journal of Services Marketing 37 (2023) 1, pp. 1-11
“the key challenges impeding interdisciplinarity”, which need to be addressed to shift the services marketing field towards … more sensible interdisciplinarity. Further, based on literature synthesis from different disciplines, they provide a … interdisciplinarity in services marketing research and the second provides avenues to drive future interdisciplinary services marketing …
Persistent link: https://www.econbiz.de/10014906589