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Although pharmaceutical companies cannot make comparative claims in direct-to-consumer (DTC) ads for prescription drugs without substantial evidence, the U.S. Food and Drug Administration permits some comparisons based on labeled attributes of the drug, such as dosing. Researchers have examined...
Persistent link: https://www.econbiz.de/10011076594
, communication, rural development, and rural sociology. The most frequently mentioned (51.4 percent) person responsible for … through face-to-face communication at stakeholder fora, meetings, conferences, summits, and talks. According to the …
Persistent link: https://www.econbiz.de/10011132807
Cet article s'intéresse au phénomène actuel d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale et exprime la volonté de l'entreprise de réaffirmer l'importance de...
Persistent link: https://www.econbiz.de/10011144028
Le réseau des réseaux est devenu un support marketing sur lequel les organisations se doivent d'être présentes. Les communes développent donc des sites sur internet qui ont des objectifs contextuels différents. L'étude de 15 sites de communes du département de la Loire montre en effet...
Persistent link: https://www.econbiz.de/10008790968
This paper analyzes the acceptance of Integrated Marketing Communication in the Turkish marketplace and the development … developing pension firms were studied. A questionnaire was developed to elicit responses on Integrated Marketing communication … perception and practices in marketing communication field. The quantitative analysis findings of our research will contribute to …
Persistent link: https://www.econbiz.de/10008853977
. Communication between key players with different expertise (food technologists, consumers scientists, end consumers, etc.) seems … the elaboration of an effective communication strategy during food product development are presented. Survey participants … revealed that disciplinary differences constitute an important barrier to such communication, and these may relate to both …
Persistent link: https://www.econbiz.de/10010879193
The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...
Persistent link: https://www.econbiz.de/10010981045
This paper reports the results of a survey of cooperative managers regarding the use of communication technology …. The survey found that Texas cooperative managers are willing to expand on their current use of communication technology … many cooperatives have no stated policies regarding the use of communication technologies. …
Persistent link: https://www.econbiz.de/10010917903