The Second Edition of <em>The Future of Food Business: The Facts, The Impacts and The Acts</em> is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman,...

The Oklahoma Food Cooperative (OFC) facilitates transactions between producers and consumers of locally-grown food items. Even with more than 3,000 members and roughly $1M in annual sales, the OFC still needs to establish its long-term sustainability. Both customer-members and supplier-members...

The diffusion of innovations for simultaneous processes cannot take into account and properly explain systematic perturbations due to competition-substitution effects if they are examined one by one. A first aspect in simultaneous competing diffusions is the distinction between simultaneous...

In today's knowledge economy, library and information services are viewed as saleable products. More importantly, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and information services (LIS). It discusses the...

Over the past 20 years the agribusiness industry has been subject to a number of transformations and shocks that have altered its business environment and management practices. This thesis sets out to try to understand how the Michigan industry has changed in this period, and to understand if...

Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due to pitfalls, which sink promotional projects. Strategic planning is significant in overcoming these pitfalls hence increasing the chances of business being successful in their...

There has been a substantial amount of interest recently in long-range planning. One necessary component of the long-range plan Is the long-range forecast. In contrast to the emphasis on the planning process, however, little attention has been given to forecasting. This study considers the...

To successfully market their products, industrial vendors must determine who participates in an organizational purchase decision and what their influence is. Previous research has shown that participation and influence can vary across products and purchase situations. Though industrial marketing...

Purpose- To demonstrate that different theoretical approaches are required for the internationalisation of SME?s. Design/methodology/approach- A comparison is made of existing theories and approaches with the actual behaviour of SME?s findings-The internationalisation of SME?s requires different...