Compared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and employees of the firm. The emotion-causing antecedents...

This article investigates whether sectoral entrepreneurship by ethnic minorities is held back by network disconnection. Popular interest in localized production and consumption often gets offered up as an antidote to rapidly globalizing markets. However, fractures between local production and...

This chapter considers the approach of innovative and entrepreneurial organizations that have responded to changing circumstances (eg socio-ethnic, market demand, even climatic) to develop new products for new markets. We discuss the agents for change against a background of evolving national...

Purpose – The purpose of this article is twofold: first, to review the literature in order to assess the opportunities and the possible welfare effects of differentiation strategies in the food market; and second, to analyse the current structure and organisation of the fresh produce market...

Purpose – The purpose of this study is to investigate the “human factor” inherent in business-to-business relationships and its impact on the key phases of business relationships: relationship attraction and initiation; relationship development; and relationship dissolution....