Purpose – The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different commercialization strategies toward EV and HEV development will be discussed. Design/methodology/approach – This study...

Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due to pitfalls, which sink promotional projects. Strategic planning is significant in overcoming these pitfalls hence increasing the chances of business being successful in their...

There has been a substantial amount of interest recently in long-range planning. One necessary component of the long-range plan Is the long-range forecast. In contrast to the emphasis on the planning process, however, little attention has been given to forecasting. This study considers the...

To successfully market their products, industrial vendors must determine who participates in an organizational purchase decision and what their influence is. Previous research has shown that participation and influence can vary across products and purchase situations. Though industrial marketing...

Purpose- To demonstrate that different theoretical approaches are required for the internationalisation of SME?s. Design/methodology/approach- A comparison is made of existing theories and approaches with the actual behaviour of SME?s findings-The internationalisation of SME?s requires different...

Over the past 20 years the agribusiness industry has been subject to a number of transformations and shocks that have altered its business environment and management practices. This thesis sets out to try to understand how the Michigan industry has changed in this period, and to understand if...