Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy : a contingent resource-based view
Ahmed Agyapong, Dominic Essuman, and Love Afia Kesewa Yeboah
| Year of publication: |
2021
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|---|---|
| Authors: | Agyapong, Ahmed ; Essuman, Dominic ; Yeboah, Love Afia Kesewa |
| Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 33.2021, 1, p. 29-48
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| Subject: | Ghana | marketing capability | micro and small businesses | responsive and financial performance | strategic planning | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Marketing | Unternehmensplanung | Corporate planning |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08276331.2018.1507415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423363