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Marketing
Marketingmanagement
16,956
Marketing management
16,370
Consumer behaviour
3,494
Konsumentenverhalten
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2,718
Theory
2,704
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2,047
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1,967
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USA
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United States
1,462
Innovation
1,248
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1,218
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1,177
Strategisches Management
1,167
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1,085
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917
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896
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891
Environmental management
847
Umweltmanagement
846
SME
820
KMU
819
Advertising planning
805
Advertising
804
Nachhaltige Entwicklung
781
Sustainable development
778
Internationales Marketing
773
International marketing
759
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736
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730
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729
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Kotler, Philip
83
Meffert, Heribert
29
Bruhn, Manfred
25
Kerin, Roger A.
23
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Pepels, Werner
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Huber, Frank
11
Tomczak, Torsten
11
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Runia, Peter
9
Sheth, Jagdish N.
9
Backhaus, Klaus
8
Levinson, Jay Conrad
8
McDonald, Malcolm
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Ahlert, Dieter
7
Boone, Louis E.
7
Drees, Norbert
7
Ferrell, Odies C.
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
Kitchen, Philip J.
7
Kreutzer, Ralf T.
7
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American Marketing Association
35
Springer Fachmedien Wiesbaden
18
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachhochschule Reutlingen / European School of Business
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Arthur D. Little International Inc. <Wiesbaden>
2
Berliner Wissenschafts-Verlag
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Technische Universität Braunschweig
2
Universität St. Gallen / Institut für Marketing
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
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SpringerLink / Bücher
68
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
32
Springer eBook Collection
23
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Journal of strategic marketing
20
Gabler Edition Wissenschaft
19
Journal of marketing
18
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
15
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Erfurter Hefte zum angewandten Marketing
7
European Journal of Marketing
7
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ECONIS (ZBW)
3,357
USB Cologne (EcoSocSci)
173
Other ZBW resources
14
BASE
3
EconStor
3
USB Cologne (business full texts)
2
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1
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
2
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
3
Die 16 großen Geheimnisse des Guerilla-Marketings
Levinson, Jay Conrad
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 79-95)
.
2009
Persistent link: https://www.econbiz.de/10003885271
Saved in:
4
Management der Marketing-Kommunikation
Fuchs, Wolfgang
;
Unger, Fritz
-
2007
-
4., aktualisierte und verb. Aufl.
Persistent link: https://www.econbiz.de/10003411462
Saved in:
5
Briefing gut : Werbung gut ; Marketing-Wissen für Werber, Kreative & Co.
Wölki, Philip
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456582
Saved in:
6
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
7
Entrepreneurial marketing : moving beyond marketing in new ventures
Kraus, Sascha
;
Harms, Rainer
;
Fink, Matthias
- In:
International journal of entrepreneurship and …
11
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003919177
Saved in:
8
Guerrilla marketing research : marketing research techniques that can help any business make more money
Kaden, Robert J.
-
2008
Persistent link: https://www.econbiz.de/10003686270
Saved in:
9
Guerilla-Marketing
Drees, Norbert
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003554028
Saved in:
10
Ein Einblick in Guerilla Marketing : Grundlagen, Theorie und Praxis
Kanbach, Pamela
-
2007
Persistent link: https://www.econbiz.de/10003508496
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