Similar Search Results

Making a Difference Through Marketing : A Quest for Diverse Perspectives

Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in...

Persistent link: https://www.econbiz.de/10012396713

Making a difference through marketing : a quest for diverse perspectives

Plewa, Carolin (ed.); Conduit, Jodie (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011523400

Editorial: JBR special issue on market shaping and innovation

Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239

Persistent link: https://www.econbiz.de/10012493942

Marketing in professional services firms : turning expertise into customer perceived value

Halinen, Aino; Jaakkola, Elina - In: Handbook of research on entrepreneurship in …, (pp. 219-237). 2012

Persistent link: https://www.econbiz.de/10009661369

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087

Market intelligence dissemination practices

Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90

Persistent link: https://www.econbiz.de/10012175998

The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial

Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394

Persistent link: https://www.econbiz.de/10012819664

Beyond the obvious : facets of diversity in marketing student groups

Sherman, Claire Eloise; Plewa, Carolin - In: Making a difference through marketing : a quest for …, (pp. 211-227). 2016

Persistent link: https://www.econbiz.de/10011531422

Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France

Bal, Charles; Quester, Pascale; Plewa, Carolin - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10003943900