Marketing in professional services firms : turning expertise into customer perceived value
Year of publication: |
2012
|
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Authors: | Halinen, Aino ; Jaakkola, Elina |
Published in: |
Handbook of research on entrepreneurship in professional services. - Cheltenham [u.a.] : Elgar, ISBN 1-84844-626-8. - 2012, p. 219-237
|
Subject: | Unternehmensdienstleistung | Business services | Marketing |
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