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Marketing
Distribution channel
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Salespeople
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Verkaufspersonal
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Vertrieb
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Vertriebsweg
4
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Supplier relationship management
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Marketingmanagement
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Psychological stakes
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Similarity attraction
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Verkauf
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07.08.1988
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23.05.1985
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Frazier, Gary L.
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Challagalla, Goutam
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Jaworski, Bernard J.
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Murtha, Brian R.
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Journal of marketing
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Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
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2
Efficiency and effectiveness in marketing
Frazier, Gary L.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000810618
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3
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
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