Contemporary views on marketing practice
ed. Gary L. Frazier ...
| Year of publication: |
1987
|
|---|---|
| Other Persons: | Frazier, Gary L. (contributor) |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marketing | Marketingtheorie | Marketing theory | 23.05.1985 |
| Extent: | VI, 282 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| ISBN: | 0-669-15120-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000741871