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Marketing
Consumer behaviour
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Konsumentenverhalten
62
Theorie
59
Theory
59
Market research
31
Marktforschung
31
New product development
21
Produktentwicklung
21
Welt
21
World
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Innovation
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Experiment
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Internet marketing
18
Online-Marketing
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Bibliometrics
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Bibliometrie
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Estimation theory
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Schätztheorie
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Marketingmanagement
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Bayesian inference
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Advertising effects
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Bayes-Statistik
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Brand management
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Conjoint-Analyse
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Marketingtheorie
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Innovation diffusion
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Innovationsdiffusion
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USA
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United States
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Arzneimittel
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Brand
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Decision
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English
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Wedel, Michel
15
Stremersch, Stefan
11
Kayande, Ujwal
3
Pieters, Rik
3
Roberts, John H.
3
Vanneste, Sofie
3
Verniers, Isabel
3
Böckenholt, Ulf
2
Camacho, Nuno
2
DeSarbo, Wayne S.
2
Ebbes, Peter
2
Kamakura, Wagner A.
2
Lehmann, Donald R.
2
Arora, Neeraj
1
Bemmaor, Albert C.
1
Bijmolt, Tammo
1
Bockenholt, Ulf
1
Camacho, Nuno M.A
1
Chiang, Jeongwen
1
Elrod, Terry
1
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1
Goldenberg, Jacob
1
Guhl, Daniel
1
Johnson, Richard M.
1
Kannan, P. K.
1
Kappe, Eelco
1
Lenk, Peter J.
1
Libai, Barak
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Muller, Eitan
1
Neslin, Scott
1
Orquin, Jacob Lund
1
Paetz, Friederike
1
Poulsen, Carsten Stig
1
Ramaswamy, Venkatram
1
Shi, Wei
1
Steerneman, Ton
1
Stremersch, S.
1
Van Den Bulte, Christophe
1
Venkataraman, Sriram
1
Wagner, Udo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
ERIM report series research in management
2
Foundations and trends in marketing : FTMKT
2
Explanatory frameworks : economics, geography, social analysis
1
Journal of applied econometrics
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
OR spectrum : quantitative approaches in management
1
Robert H. Smith School Research Paper
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
20
BASE
5
USB Cologne (EcoSocSci)
2
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1
Health and marketing : the emergence of a new field of research
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 229-233
Persistent link: https://www.econbiz.de/10003793480
Saved in:
2
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
3
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
4
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
Saved in:
5
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
6
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
7
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
8
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
9
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
10
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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