Purpose – Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ dramatically between the target audiences. Hence,...

Purpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management....

Purpose – The purpose of the paper is to develop and demonstrate an integrated framework for planning and supporting place management development and practices. Design/methodology/approach – First, the paper uses social systems theory as a meta‐theoretical framework to integrate various...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context

Purpose – This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing. Design/methodology/approach – Following a review of the relevant academic literature in the areas of cartography and place marketing,...

Examines the role of public relations within the UK retail sector and seeks to determine whether retailers use public relations strategically ‐ as a means of managing their relationships with key stakeholder publics ‐ or simply as a tactical publicity function. Identifies, in an exploratory...