Purpose – Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ dramatically between the target audiences. Hence,...

Purpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management....

Purpose – The purpose of the paper is to develop and demonstrate an integrated framework for planning and supporting place management development and practices. Design/methodology/approach – First, the paper uses social systems theory as a meta‐theoretical framework to integrate various...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Purpose – This paper aims to consider the role of demarketing in the specific context of the marketing of places, and to introduce a typology of place demarketing and related place marketing activity. Design/methodology/approach – Following a review of the extant literature on place...

Examines the role of public relations within the UK retail sector and seeks to determine whether retailers use public relations strategically ‐ as a means of managing their relationships with key stakeholder publics ‐ or simply as a tactical publicity function. Identifies, in an exploratory...

Purpose – This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing. Design/methodology/approach – Following a review of the relevant academic literature in the areas of cartography and place marketing,...

Purpose – The need for a more overt marketing orientation within planned shopping centres in the UK has been noted by various authors. However, the management orientation of planned shopping centres has been described as property‐ rather than customer‐led. This article considers the role...

States that the importance of retailing to the vitality and viability of many town and city centres is widely acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment. Identifies many of the factors to be considered in the...