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The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and Their Interrelations
Strebinger, Andreas - 2018
Previous research on e-commerce has analysed its influence on organisational structure, brand management, and IT structure separately. Drawing on transaction cost theory we analyse the simultaneous impacts of business-to-consumer (B2C) e commerce on organisational structure, brand architecture,...
Persistent link: https://www.econbiz.de/10012746696
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Der Einfluss von Wechselkosten auf die Kundenbindung : Verhaltenstheoretische Fundierung und empirische Analyse
Blut, Markus - 2008
Persistent link: https://www.econbiz.de/10004923615
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Markt und Unternehmung : Handlungsfelder des Marketing
Hammann, Peter; Palupski, Rainer; Gathen, Andreas von der - 1998 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
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De invloed van bedrijfstak- en markt-omstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie
Langerak, Fred; Napel, J. M. ten - 1997
Persistent link: https://www.econbiz.de/10000956239
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The role of marketing and the firm
Webster, Frederick E. - In: Handbook of marketing, (pp. 66-82). 2006
Persistent link: https://www.econbiz.de/10003335039
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The marketing firm : economic psychology of corporate behaviour
Vella, Kevin J.; Foxall, Gordon R. - 2011
Persistent link: https://www.econbiz.de/10009313773
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Which department should have more influence on organization-level decisions? : a strategy-dependent analysis
Engelen, Andreas - In: Journal of strategic marketing 19 (2011) 3, pp. 229-254
Persistent link: https://www.econbiz.de/10009236497
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A theory of the firm perspective on marketing and distributive justice
Crul, Liselore; Zinkhan, George M. - In: Journal of macromarketing : examining the interactions … 28 (2008) 1, pp. 12-23
Persistent link: https://www.econbiz.de/10003661428
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The market adaptation of the firm
Lloyd, Cliff; Rapport, David; Turner, James E. - 1975
Persistent link: https://www.econbiz.de/10002389882
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Absatzwirtschaft : eine marktorientierte Einführung für Ökonomen und Juristen
Lehmann, Matthias - 2003 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001691304