The marketing firm : economic psychology of corporate behaviour
Kevin J. Vella and Gordon R. Foxall
| Year of publication: |
2011
|
|---|---|
| Authors: | Vella, Kevin J. ; Foxall, Gordon R. |
| Publisher: |
Cheltenham [u.a.] : Edward Elgar |
| Subject: | Marketing | Theorie der Unternehmung | Theory of the firm | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | VI, 320 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84844-415-7 ; 1-84844-415-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313773