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Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das - In: International journal of public sector performance … 6 (2020) 2, pp. 246-259
Persistent link: https://www.econbiz.de/10012206479
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Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
Schulkind, Andrew - 2022
Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing --...
Persistent link: https://www.econbiz.de/10013461551
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The Palgrave handbook of interactive marketing
Wang, Cheng Lu (ed.) - 2023
Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...
Persistent link: https://www.econbiz.de/10013504771
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The digital transformation of the marketing department : how marketing executives can increase the expertise of their teams on a step-by-step basis
Dmoch, Thomas - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 38-43
Persistent link: https://www.econbiz.de/10012035345
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel; Vanninen, Heini; Keränen, Joona - In: Industrial marketing management : the international … 108 (2023), pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
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H2H-Marketing - von Menschen für Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe - 2022
Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei einflussreichen Faktoren (Design Thinking, Die Service-Dominant Logic, Digitalisieurung) -- H2H-Mindset: Die Basis -- H2H-Management: Vertrauen und Marke in den Fokus rücken...
Persistent link: https://www.econbiz.de/10013174046
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Visualizing Marketing : From Abstract to Intuitive
Kucuk, S. Umit - 2023 - 2nd ed. 2023.
1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .
Persistent link: https://www.econbiz.de/10014239917
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Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian - In: Journal of marketing education : JME 41 (2019) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012008110