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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009158312
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2006
Persistent link: https://www.econbiz.de/10003241080
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Umsetzung der integrierten Kommunikation : Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit
Boenigk, Michael - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001539947
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Gillis, Tamara L. (ed.) - 2011 - 2nd ed (Online-Ausg.)
This new edition of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical … knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated … Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to …
Persistent link: https://www.econbiz.de/10014275644
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Promotion : Persuasive communication in marketing
Tillman, Rollie; Kirkpatrick, Charles Atkinson - 1968
Persistent link: https://www.econbiz.de/10000568028
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In-game advertising
Nufer, Gerd; Geiger, Christina - 2009
Video- und Computerspiele, zeigt die verschiedenen Formen des In-Game Advertising auf und verdeutlicht dessen Wirkung an …
Persistent link: https://www.econbiz.de/10009521420
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Erfolgreiche Marketingkommunikation : Wertsteigerung durch Prozessmanagement
Hofbauer, Günter; Hohenleitner, Christina - 2005
Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des …Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des …
Persistent link: https://www.econbiz.de/10002913545
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Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam; Kim, Kyongseok; Hayes, Jameson L. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011745233