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Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Kaur, Gunjeet - In: Journal of education for business 94 (2019) 8, pp. 569-575
Persistent link: https://www.econbiz.de/10012201291
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259
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The impact of price-based and new product promiotions on fast food restaurant sales and stock prices
Mathe-Soulek, Kimberly; Krawczyk, Matt; Harrington, … - In: Journal of food products marketing 22 (2016) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10011560851
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Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine
Perla, Joseph M.; Rickard, Bradley J.; Schmit, Todd M. - In: Agricultural and Resource Economics Review 43 (2014) 1
products in restaurants. We use Zagat survey data and restaurant-specific menu information to estimate factors that influence … the availability of New York State (NYS) wine in 1,401 NYS restaurants. We focus on wine because its production region is … likelihood of NYS restaurants serving local wine. …
Persistent link: https://www.econbiz.de/10010911092
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Guest based marketing : how to increase restaurant sales without breaking your budget
Marvin, Bill - 1997
Persistent link: https://www.econbiz.de/10004376893
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Hospitality marketing management
Reid, Robert D.; Bojanic, David Clark - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724211
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Alabama Restaurant Preferences and Willingness to Pay for Local Food: A Choice Based Approach
Reynolds-Allie, Kenesha; Fields, Deacue - Southern Agricultural Economics Association - SAEA - 2011
Direct marketing to restaurants has become increasingly popular as chefs desire high quality, fresh foods to meet the … demand of their customers who are becoming more health conscious. Restaurants accounted for approximately 70 percent of the … conjoint analysis, as well as, determine challenges faced by restaurants interested in purchasing locally. Availability and …
Persistent link: https://www.econbiz.de/10008922628
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Restaurant marketing for owners and managers
Shock, Patti J.; Bowen, John T.; Stefanelli, John M. - 2004
Persistent link: https://www.econbiz.de/10004846208
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Marketing works: a study of the restaurants on Bornholm, Denmark
Gyimóthy, Szilvia; Rassing, Charlotte R.; Wanhill, Stephen - In: International Journal of Contemporary Hospitality Management 12 (2000) 6, pp. 371-379
Commencing in the late 1980s in Europe, regional development policy has seen a switch of emphasis from large automatic grants to attract inward investment projects, towards small and medium enterprises (SMEs) and indigenous growth. From a tourism perspective, this blends well with models of...
Persistent link: https://www.econbiz.de/10014762473