Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study
Year of publication: |
2003
|
---|---|
Authors: | Newberry, C. Robert ; Klemz, Bruce R. ; Boshoff, Christo |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 17.2003, 6, p. 609-620
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | Purchasing groups | Forecasting | Restaurants | Case studies |
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