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~subject:"Marketing management"
~subject:"Target group"
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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ECONIS (ZBW)
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Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
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2
Neurobasiertes Informationsmanagement als Erfolgsbasis zukunftsgerichteter Zielkundenbearbeitung
Raffée, Hans
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 437-453)
.
1997
Persistent link: https://www.econbiz.de/10001296697
Saved in:
3
Die Einsatzmöglichkeiten von neuronalen Netzen im Rahmen der Absatzprognose und Bezugsregulierung im Vertrieb von Publikumszeitschriften
Conrad, Olaf
-
1996
Persistent link: https://www.econbiz.de/10000924304
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4
Neuronale Netze als Basis eines effizienten Zielkundenmanagements in der Finanzdienstleistungsbranche
Wiedmann, Klaus-Peter
- In:
Neuronale Netze im Marketing-Management : …
,
(pp. 287-320)
.
2001
Persistent link: https://www.econbiz.de/10001698549
Saved in:
5
Neural networks for target selection in direct marketing
Potharst, Rob
;
Kaymak, Uzay
;
Pijls, Wim
-
2001
Persistent link: https://www.econbiz.de/10001600622
Saved in:
6
The application of SOM as a decision support tool to identify AACSB peer schools
Kiang, Melody Y.
;
Fisher, Dorothy M.
;
Chen, Jeng-chung …
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10003852607
Saved in:
7
Market orientation and performance : modelling a neural network
Silva, Manuela
;
Moutinho, Luiz
;
Coelho, Arnaldo
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
Saved in:
8
Identifying influential reviewers for word-of-mouth marketing
Li, Yung-ming
;
Lin, Chia-hao
;
Lai, Cheng-yang
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 294-304
Persistent link: https://www.econbiz.de/10008933129
Saved in:
9
A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA) : a new framework for developing customer retention strategies
Hosseini, Seyed Yaghoub
;
Bideh, Alireza Ziaei
- In:
Service business
8
(
2014
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10010351415
Saved in:
10
Neural networks for target selection in direct marketing
Potharst, Rob
;
Kaymak, Uzay
;
Pijls, Wim
- In:
Neural networks in business: techniques and applications
,
(pp. 89-110)
.
2003
Persistent link: https://www.econbiz.de/10001762791
Saved in:
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