Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...

"The Great Lockdown" is an event not seen in the last 100 years. The implications for consumer behaviors and businesses are profound. Different countries and industries are feeling different degrees of impact from COVID-19. Many industries are seeing a net negative impact due to COVID-19 -...

It has become clear that over the past few decades enterprises not only produce and sell abroad but increasingly also develop goods and services outside their home countries; a development now known as the internationalisation of business R&D. This book presents a comprehensive picture of the...

Die steigende Informationsflut erschwert es dem Marketing zunehmend zum Unternehmenserfolg beizutragen. Das Pharmamarketing unterliegt dabei zusätzlichen Einschränkungen. Indirect Marketing (IM) stellt als Bestandteil des Leistungsschalenmodells eine vielversprechende Möglichkeit zur...