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Marketing management
Produktgestaltung
5,627
Product design
4,557
Verkauf
3,461
Selling
3,042
Theorie
1,559
Theory
1,547
Produktentwicklung
927
Innovation
916
Salespeople
867
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866
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855
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825
Consumer behaviour
824
Innovationsmanagement
600
Innovation management
594
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573
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567
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508
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493
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Marketingmanagement
481
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409
Germany
344
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293
Business-to-business marketing
293
Produktdifferenzierung
258
Product differentiation
250
Product quality
245
Produktqualität
245
Sales
235
Erfolgsfaktor
233
product design
231
Absatz
229
Lieferantenmanagement
227
Supplier relationship management
227
Preismanagement
214
Pricing strategy
212
Success factor
212
Qualitätsmanagement
209
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45
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5
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1
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1
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English
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Lane, Nikala
5
Madhani, Pankaj M.
5
Terho, Harri
5
Cron, William L.
4
Hsu, Yen
4
Parvinen, Petri
4
Peltier, James
4
Piercy, Nigel
4
Ahearne, Michael
3
Chandon, Pierre
3
Corey, E. Raymond
3
Cummins, Shannon
3
Dannenberg, Holger
3
Engel, James F.
3
Green, Paul E.
3
Homburg, Christian
3
Kotler, Philip
3
Manning, Gerald L.
3
Reece, Barry L.
3
Regibeau, Pierre
3
Warshaw, Martin R.
3
Acito, Frank
2
Aholt, Andreas
2
Armstrong, Gary
2
Aulōnitēs, Geōrgios I.
2
Baier, Daniel
2
Balachander, Subramanian
2
Bieger, Thomas
2
Bounie, David
2
Bourreau, Marc
2
Braun, Gerold
2
Buell, Victor P.
2
Böhm, Bettina
2
Chen, Annie Huiling
2
Cheng, T. C. E.
2
Cravens, David W.
2
Dalrymple, Douglas J.
2
DeCarlo, Thomas E.
2
Debo, Laurens
2
Dewsnap, Belinda
2
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American Marketing Association
9
Arthur D. Little International Inc. <Wiesbaden>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Alexander Hamilton Institute, Inc
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fertiliser Association of India
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
Haupt Verlag
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institutet för Ekonomisk Forskning <Lund>
1
John Wiley and Sons <Hoboken, NJ>
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Wirtschaftsforschung gGmbH <Berlin>
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
16
European journal of marketing : EJM
8
Journal of business research : JBR
8
Journal of strategic marketing
7
SpringerLink / Bücher
7
Beiträge zum Produkt-Marketing
6
The journal of business & industrial marketing
6
The journal of personal selling & sales management : JPSSM
6
Journal of business-to-business marketing
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Proceedings series / American Marketing Association
4
Research and the development of pedagogical materials : working papers
4
European journal of operational research : EJOR
3
Europäische Hochschulschriften / 5
3
International journal of industrial organization
3
Journal of marketing management : MM
3
Springer eBook Collection / Business and Economics
3
Strategic sales and strategic marketing
3
Transportation research / E : an international journal
3
Annales d'économie et de statistique
2
Entscheidungsunterstützung für ökonomische Probleme
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Holt, Rinehart and Winston marketing series
2
INSEAD Working Paper
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Kellogg on marketing
2
Lehrbuch
2
Management decision : MD
2
Management international review : mir ; journal of international business
2
Market : review for marketing theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Naše gospodarstvo : NG
2
Research
2
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ECONIS (ZBW)
458
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1
Personal
selling
in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
2
Cheese trademarks : Italian dairy firms' practices during the 20th century
Suffia, Ilaria
;
Locatelli, Andrea
;
Besana, Claudio
- In:
Business history
60
(
2018
)
8
,
pp. 1227-1254
Persistent link: https://www.econbiz.de/10012042168
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
5
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
6
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
7
Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael
-
1995
Persistent link: https://www.econbiz.de/10000542114
Saved in:
8
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
9
Market and sales forecasting
Bolt, Gordon John
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000049884
Saved in:
10
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
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