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Profit implications of estimation methods for the allocation of marketing resources

Werkmeister, Marc; Hruschka, Harald - In: Journal of business economics : JBE 84 (2014) 2, pp. 233-249

Persistent link: https://www.econbiz.de/10010246805

Deriving dynamic marketing effectiveness from econometric time series models

Horváth, Csilla (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001812014

Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995

Jørgensen, Steffen (contributor); … - 1996

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Strategic incompatibility in ATM markets

Knittel, Christopher R. (contributor); … - 2006

We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors’ deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...