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~subject:"Marketing management"
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Marketing management
Großbritannien
92,501
United Kingdom
91,550
Supply chain
35,490
Lieferkette
35,245
Marketingmanagement
16,905
Deutschland
12,484
Germany
12,329
USA
12,076
United States
11,856
Theorie
11,681
Theory
11,673
Frankreich
6,570
France
6,532
EU-Staaten
6,171
EU countries
6,166
Lieferantenmanagement
5,849
Supplier relationship management
5,842
Schätzung
5,067
Estimation
5,062
Logistik
4,551
Logistics
4,340
Konsumentenverhalten
4,123
Consumer behaviour
4,120
Vergleich
3,945
Comparison
3,940
Welt
3,698
World
3,687
Marketing
3,682
Japan
3,554
Wirtschaftsgeschichte
3,228
Italien
3,207
Italy
3,188
Industrie
3,138
Economic history
3,108
Innovation
3,017
Unternehmenserfolg
3,017
Firm performance
3,006
SME
2,986
KMU
2,980
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Undetermined
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1,545
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Article
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Arbeitspapier
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Fallstudie
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Ratgeber
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Guidebook
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Author
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Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,081
RePEc
5
BASE
1
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1
Improving market orientation in the Scottish beef supply chain through performance-related communications : the case of the McIntosh Donald Beef Producer Club and Qboxanalysis
Leat, Philip M.
;
Revoredo Giha, César L.
; …
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 83-103)
.
2010
Persistent link: https://www.econbiz.de/10010474615
Saved in:
2
Segmenting blood donors in developing countries
Zhou, Yanfeng
;
Poon, Patrick
;
Yu, Chunling
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
Saved in:
3
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
4
Forecasting in the Scottish electronics industry
Watson, Moira C.
- In:
International journal of forecasting
12
(
1996
)
3
,
pp. 361-371
Persistent link: https://www.econbiz.de/10001334814
Saved in:
5
Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres
;
Parker, Cathy
;
Rees, Patricia
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
Saved in:
6
Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.
;
Fearne, Andrew P.
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
Saved in:
7
Clusters, social networks and marketing collaboration in small firms : exploratory evidence from Chile and
Scotland
Felzensztein, Christian
- In:
International journal of entrepreneurship and small business
6
(
2008
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10003743269
Saved in:
8
Entrepreneurial strategies of Etna wine farms
Tudisca, Salvatore
;
Di Trapani, Anna Maria
;
Donia, Enrica
; …
- In:
International journal of entrepreneurship and small business
21
(
2014
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10010390040
Saved in:
9
Clusterprozesse in der Bioökonomie : eine Bestandsaufnahme in den Bereichen Logistik- und Supply Chain Management, Innovations-, Marketing und Clustermanagement von ausgewählten Bi...
Lichtenberg, Andrej
;
Hagedorn, Anja
;
Rudolph, Katja
-
2015
Persistent link: https://www.econbiz.de/10011431623
Saved in:
10
Successful multi-channel strategy : mixing marketing and logistical issues
Jeanpert, Sophie
;
Paché, Gilles
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10011529093
Saved in:
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