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Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank - 1997
Persistent link: https://www.econbiz.de/10000634717
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Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Maurya, Upendra Kumar; Mishra, Prahlad; Anand, Sandip; … - In: IIMB management review 27 (2015) 3, pp. 159-174
Persistent link: https://www.econbiz.de/10011481118
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The role of market orientation in the performance of born global firms : a multi-dimensional construct approach
Herath, H. M. T. S.; Karunaratne, Hettige Don - In: Journal for international business and entrepreneurship … 11 (2018) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10012050594
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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew; Mwaipopo, Lufumbi - In: Business management review : journal of the University … 22 (2019) 2, pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
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Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia : the moderating effects of market turbulence
Ha Shiaw Tong; Lo May Chiun; Thurasamy Ramayah - In: Journal for international business and entrepreneurship … 9 (2016) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10011616565
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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156