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Prices and pricing research in consumer marketing : some recent developments
Gijsbrechts, Els - 1992
Persistent link: https://www.econbiz.de/10000835723
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985 - (Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Gijsbrechts, Els - 1983 - Rev. version of 82-75
Persistent link: https://www.econbiz.de/10002439752
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Prijszetting in consumentenmarketing : nachtmerrie of opportuniteit? ; Een overzicht van recente bevindingen omtrent prijs in de marketingliteratuur
Gijsbrechts, Els - In: Economisch en sociaal tijdschrift : een driemaandelijke … 47 (1993) 2, pp. 175-217
Persistent link: https://www.econbiz.de/10001151650
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine - In: Belgian journal of operations research, statistics and … 29 (1989) 1, pp. 3-45
Persistent link: https://www.econbiz.de/10001076735
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Verkoopbevordering
Vanden Abeele, Pierre - In: Tijdschrift voor economie en management 35 (1990) 3, pp. 205-231
Persistent link: https://www.econbiz.de/10001094937
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Planning van Sales Promotie : een normatieve benadering
Vanden Abeele, Pierre; Gijsbrechts, Els - 1990
Persistent link: https://www.econbiz.de/10000790376
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985
Persistent link: https://www.econbiz.de/10011874662