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~subject:"Marketing management"
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The changing consumer in Belgi...
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Marketing management
Consumer behaviour
29
Konsumentenverhalten
29
Einzelhandel
17
Retail trade
16
Theorie
14
Theory
14
Food retailing
12
Lebensmitteleinzelhandel
12
Marketingmanagement
9
Preismanagement
9
Pricing strategy
9
Food trade
8
Lebensmittelhandel
8
Produktion Mehrproduktenfertigung
6
USA
6
United States
6
Brand management
5
E-commerce
5
Electronic Commerce
5
Markenführung
5
Marktforschung
5
Retail assortment
5
Sortiment
5
Unternehmung internationale
5
Absatztheorie
4
Distribution channel
4
Eigeninteresse
4
Einkaufsstättenwahl
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Sales promotion
4
Self-interest
4
Verkaufsförderung
4
Vertriebsweg
4
Absatzplanung
3
Allocation
3
Allokation
3
Competition
3
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Book / Working Paper
6
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3
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3
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3
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3
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3
Graue Literatur
2
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2
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2
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English
6
Dutch
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Gijsbrechts, Els
9
Naert, Philippe Antoine
5
Vanden Abeele, Pierre
2
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
4
Belgian journal of operations research, statistics and computer science
1
D/1983/2263/3
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Research working papers / Institut Européen d'Administration des Affaires
1
Tijdschrift voor economie en management
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
9
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1
Prices and pricing research in consumer marketing : some recent developments
Gijsbrechts, Els
-
1992
Persistent link: https://www.econbiz.de/10000835723
Saved in:
2
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
-
1985
-
(Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
Saved in:
3
Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els
;
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10002439659
Saved in:
4
Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Gijsbrechts, Els
-
1983
-
Rev. version of 82-75
Persistent link: https://www.econbiz.de/10002439752
Saved in:
5
Prijszetting in consumentenmarketing : nachtmerrie of opportuniteit? ; Een overzicht van recente bevindingen omtrent prijs in de marketingliteratuur
Gijsbrechts, Els
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
47
(
1993
)
2
,
pp. 175-217
Persistent link: https://www.econbiz.de/10001151650
Saved in:
6
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
- In:
Belgian journal of operations research, statistics and …
29
(
1989
)
1
,
pp. 3-45
Persistent link: https://www.econbiz.de/10001076735
Saved in:
7
Verkoopbevordering
Vanden Abeele, Pierre
- In:
Tijdschrift voor economie en management
35
(
1990
)
3
,
pp. 205-231
Persistent link: https://www.econbiz.de/10001094937
Saved in:
8
Planning van Sales Promotie : een normatieve benadering
Vanden Abeele, Pierre
;
Gijsbrechts, Els
-
1990
Persistent link: https://www.econbiz.de/10000790376
Saved in:
9
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
-
1985
Persistent link: https://www.econbiz.de/10011874662
Saved in:
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