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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.; Bejou, David - In: Customer relationship management in electronic markets, (pp. 1-13). 2003
Persistent link: https://www.econbiz.de/10002410822
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Strategic sales and strategic marketing, (pp. 11-31). 2011
Persistent link: https://www.econbiz.de/10008798060
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618