Customer relationship management in electronic markets
Gopalkrishnan R. Iyer; David Bejou
| Year of publication: |
2003
|
|---|---|
| Authors: | Iyer, Gopalkrishnan R. ; Bejou, David |
| Published in: |
Customer relationship management in electronic markets. - Binghamton, NY : Best Business Books, ISBN 0-7890-1944-2. - 2003, p. 1-13
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Internet | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002410822