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~subject:"Marketing management"
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Marketing management
Marketing
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71
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23
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Center of Market Oriented Product and Production Management
5
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5
Duncker & Humblot
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Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
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American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
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Uni-Taschenbücher GmbH
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3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
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3
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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SpringerLink / Bücher
64
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
52
Lehrbuch
33
Europäische Hochschulschriften / 5
29
Journal of strategic marketing
23
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Springer eBook Collection
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18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
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Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Business horizons
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Cogent business & management
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
3,338
Other ZBW resources
12
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1
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1
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
2
How well does consumer-based brand equity align with sales-based brand equity and
marketing
-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
3
Product innovation as a mediator in the impact of R&D expenditure and brand equity on
marketing
performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
4
Entrepreneurial
marketing
and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
5
Marketing
metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
Saved in:
6
Entwicklung einer
Marketing
-Konzeption für eine Erzeugergemeinschaft zur Vermarktung von Rindfleisch aus ökologischer Erzeugung an Großverbraucher
Brune, Falk
-
1994
Persistent link: https://www.econbiz.de/10000894371
Saved in:
7
Der Beitrag des Involvementkonstrukts zur Erklärung des Konsumentenverhaltens beim Kauf von Rindfleisch : Schlußfolgerungen aus einer theoretischen und empirischen Analyse des Kons...
Schulz, Ferdinand
-
1997
Persistent link: https://www.econbiz.de/10000960119
Saved in:
8
Massnahmen zur Absatzförderung von Fleisch aus biologischer Erzeugung am Beispiel von Biorindfleisch
Karrer, Simone
- In:
Agrarwirtschaft und Agrarsoziologie
(
2006
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10003348827
Saved in:
9
The influence of the
marketing
mix (product, price, promotion, place, process, entrepreneurs and physical evidence) to customer satisfaction and loyalty in buying shredded
beef
in...
Marhaeni
;
Fanani, Zaenal
;
Budi Hartono
;
Nugroho, Bambang Ali
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 205-217
Persistent link: https://www.econbiz.de/10011419759
Saved in:
10
Production and
marketing
innovation in the Argentine
beef
sector : the prinex case
Palau, Hernán
;
Senesi, Sebastián
;
Vilella, Fernando
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 105-117)
.
2010
Persistent link: https://www.econbiz.de/10010474614
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