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How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?

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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

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Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods

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Marketing metrics : a meta-synthesis

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Der Beitrag des Involvementkonstrukts zur Erklärung des Konsumentenverhaltens beim Kauf von Rindfleisch : Schlußfolgerungen aus einer theoretischen und empirischen Analyse des Kons...

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