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Marketing management
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ECONIS (ZBW)
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Messung und Wirkung von Netzeffekten in der ökonomischen Forschung
Clement, Michel
;
Schollmeyer, Thomas
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008/09
)
4
,
pp. 173-207
Persistent link: https://www.econbiz.de/10003817373
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2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Marketing und neuere ökonomische Theorie : Ansätze zu einer Systematisierung
Fischer, Marc
(
contributor
)
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
45
(
1993
)
4
,
pp. 444-470
Persistent link: https://www.econbiz.de/10001147756
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4
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
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5
Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc
;
Shankar, Venkatesh
;
Clement, Michel
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
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6
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
7
Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416585
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