Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Year of publication: |
2005
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Authors: | Fischer, Marc ; Shankar, Venkatesh ; Clement, Michel |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 4, p. 25-48
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Subject: | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
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