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Marketing Communications Model for Innovation Networks
Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015
Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of … internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms … emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations …
Persistent link: https://www.econbiz.de/10014131990
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Competence Resource Specialization, Causal Ambiguity, and the Creation and Decay of Competitiveness : The Role of Marketing Strategy in New Product Performance and Shareholder Valu...
Hansen, Jared M.; McDonald, Bob; Mitchell, Ronald K. - 2012
Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...
Persistent link: https://www.econbiz.de/10014039997
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Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Chintagunta, Pradeep K.; Vilcassim, Naufel - In: Marketing science 43 (2024) 3, pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
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Green Marketing - A Marketing Practice with E-Marketing
Dutta, Koushik - 2014
Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result with the concept of e-marketing. Green marketing is a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has...
Persistent link: https://www.econbiz.de/10013047821
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Is necessity the mother of disruption?
Preißner, Stephanie; Raasch, Christina; Schweisfurth, Tim - 2017
This study investigates the origins of disruptive innovation. According to the canonical model, disruptive innovations … do not originate from existing customers - in contrast with what the user innovation literature would predict. We … compiled a unique historical and content-analytic dataset based on 62 cases identified from the disruptive innovation …
Persistent link: https://www.econbiz.de/10011764815
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The Effect of Firm's Strategic Innovation Decisions on Its Market Performance
Oh, Choonho - 2015
Until recently, different types of innovation strategy have been introduced in innovation studies. However, their … of different innovation strategies on firms' market performance using the panel data for 2,496 firms obtained from Korea … Innovation Survey (2010). In doing so, we categorize firms depending on whether their products are new to the firm or to the …
Persistent link: https://www.econbiz.de/10013031972
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Marketing Communications Model for Innovation Networks
Correia, Tiago; Mateus, Américo; Leonor, Susana - 2015
Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of … internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms … emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations …
Persistent link: https://www.econbiz.de/10014035622
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Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory
Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339
orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …
Persistent link: https://www.econbiz.de/10012496629
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Competence measurement of production enterprises in product innovations for technological and marketing strategies
Rutkowski, Ireneusz P. - In: Journal of economics & management 43 (2021) 1, pp. 110-130
research is dominant. Findings - The obtained results indicate the importance of measurement in product innovation competencies … of a set of indicators whose level determines product innovation competencies in industrial companies. …
Persistent link: https://www.econbiz.de/10013166400
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Impact of modern communication channels on business processes
Globočnik Žunac, Ana; Kocijan, Samanta; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 44-51
Business organizational communication, due to digitalization and transformations that take place in this sense in all business processes, takes a significantly different form from the one that used to be usually up to recently. Online business communication is usually more economical and faster...
Persistent link: https://www.econbiz.de/10013170118