Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Year of publication: |
2024
|
---|---|
Authors: | Chintagunta, Pradeep K. ; Vilcassim, Naufel |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 637-672
|
Subject: | business model change | COVID-19 and remote work | entrepreneurship | international business coaching | marketing strategy innovation | pivoting | small firm growth | strategic shift | virtual collaboration technology | Marketingmanagement | Marketing management | KMU | SME | Coaching | Geschäftsmodell | Business model | Strategisches Management | Strategic management | Social Web | Social web | Virtuelles Team | Virtual team | Innovation | Multinationales Unternehmen | Transnational corporation |
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