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Marketing management
Consumer behaviour
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Online retailing
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financial performance
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long-short portfolio
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mispricing
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nonlinear least squares
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Lattin, James M.
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Brown, Christina L.
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Sheth, Jagdish N.
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Wind, Yoram
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Legends in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
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Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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