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~subject:"Marketing management"
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Marketing management
Distribution channel
4,853
Vertriebsweg
4,834
Mobile Anwendung
1,674
Mobile application
1,674
Konsumentenverhalten
1,226
Consumer behaviour
1,225
Einzelhandel
953
Retail trade
934
Theorie
926
Theory
924
Electronic Commerce
728
Mobilkommunikation
710
Mobile communications
709
Online-Handel
685
Online retailing
684
E-commerce
663
Lieferkette
628
Supply chain
628
Deutschland
594
Absatzweg
574
Beziehungsmarketing
542
Relationship marketing
542
Germany
540
USA
483
United States
476
Lieferantenmanagement
443
Supplier relationship management
443
Preismanagement
437
Pricing strategy
437
Marketingmanagement
425
Game theory
405
Spieltheorie
405
Mobile Business
378
Mobile business
378
Online-Marketing
339
Innovation adoption
337
Innovationsakzeptanz
337
Internet marketing
327
Internet
318
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45
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Non-commercial literature
26
Bibliografie enthalten
16
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16
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11
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9
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6
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4
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4
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4
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4
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2
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2
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English
312
German
97
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1
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Yan, Ruiliang
9
Pei, Zhi
8
Ahlert, Dieter
4
Bellin, Howard
4
Sabel, Hermann
4
Stern, Louis W.
4
Weiser, Christoph
4
Wirtz, Bernd W.
4
Coughlan, Anne T.
3
Feng, Juan
3
Itō, Motoshige
3
Pearce, Douglas G.
3
Rosenbloom, Bert
3
Schögel, Marcus
3
Tomczak, Torsten
3
Wick, Alexander
3
Albers, Sönke
2
Baumgarth, Carsten
2
Blankson, Charles
2
Breugelmans, Els
2
Brown, James R.
2
Bucklin, Louis P.
2
Cai, Gangshu (George)
2
Ceyp, Michael H.
2
Chen, Jing
2
Dai, Yue
2
Danaher, Brett
2
Dasgupta, Srabana
2
Deleersnyder, Barbara
2
Dhanasobhon, Samita
2
Dobner, Stephan
2
Emrich, Christin
2
Farris, Paul W.
2
Foroudi, Pantea
2
Geyskens, Inge
2
Ghose, Sanjoy
2
Gottschlich, Hendrik
2
Gruber, Gottfried
2
Guzman, Francisco
2
Heß, Andreas
2
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Institution
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Eric Cuvillier <Firma>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Tsūshō-Sangyō-Chōsakai <Tokio> / Advisory Board
1
Universität des Saarlandes / Institut für Internationales Marketing
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of retailing and consumer services
14
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of retailing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Interactive and multi-channel marketing
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of the Academy of Marketing Science
3
Schriften zu Distribution und Handel
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Apps management and e-commerce transactions in real-time
2
Asia Pacific journal of marketing and logistics
2
Direct marketing : an international journal
2
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler-Edition Wissenschaft
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of marketing analytics : JMA
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kellogg on marketing
2
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ECONIS (ZBW)
408
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408
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1
Journal of marketing channels : ... distribution systems, strategy, and management
Binghamton, NY : Haworth Press
-
1.1991 - 24.2017[?]
Persistent link: https://www.econbiz.de/10000502578
Saved in:
2
Marketing Channels : a management view
Rosenbloom, Bert
-
1978
Persistent link: https://www.econbiz.de/10000049358
Saved in:
3
Principles of marketing channel management
Mallen, Bruce E.
-
1977
Persistent link: https://www.econbiz.de/10000051164
Saved in:
4
The marketing channel : a conceptual viewpoint
Mallen, Bruce E.
(
contributor
)
-
1967
Persistent link: https://www.econbiz.de/10000053246
Saved in:
5
Strategisches Absatzkanalmanagement in Märkten mit hoher Nachfragemacht des Handels : eine Bestandsaufnahme mit Beispielen aus der Möbelindustrie
Bergmann, Gustav
-
1988
Persistent link: https://www.econbiz.de/10000081895
Saved in:
6
Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter
-
1988
Persistent link: https://www.econbiz.de/10000083485
Saved in:
7
Strategien im vertikalen Marketing : handelsorientierte Konzeptionen der Industrie
Irrgang, Wolfgang
-
1989
Persistent link: https://www.econbiz.de/10000087623
Saved in:
8
Marketing channels : Structure and strategy
Lewis, Edwin H.
-
1968
Persistent link: https://www.econbiz.de/10000028145
Saved in:
9
Die Marktanalyse als Basis entscheidungsorientierter Verfahren im Vertriebsbereich
Dobner, Stephan
-
1994
Persistent link: https://www.econbiz.de/10000878126
Saved in:
10
Differenzierte Formen der Zusammenarbeit von Industrie und Handel
Tomczak, Torsten
-
1993
Persistent link: https://www.econbiz.de/10000880199
Saved in:
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