The marketing channel : a conceptual viewpoint
[ed.:] Bruce E. Mallen
| Year of publication: |
1967
|
|---|---|
| Other Persons: | Mallen, Bruce E. (contributor) |
| Publisher: |
New York [u.a.] : Wiley & Sons |
| Subject: | Markt | Markttheorie | Handel | Absatzweg | Absatztheorie | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | USA | United States | Theorie | Theory |
| Published items: |
40 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 308 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 307-308 |
| ISBN: | 0-471-56580-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000053246