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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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2
Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Saved in:
3
Special issue: Sustainable marketing in Asia and the world
Kim, Juran
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407166
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