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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša; Cardinali, Silvio; Sharma, Piyush; … - In: Journal of business research : JBR 128 (2021), pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
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Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša; Sharma, Piyush - In: Journal of business research : JBR 69 (2016) 12, pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300